WEDŪ is the answer to a question.

Who believes that the most meaningful revelations emerge at the far edge of your limits––that there are flashes of self-truth in moments of suffering?

We do.

We believe that the true path forward is forged by breakthroughs of body and mind. We seek experiences that allow us to persevere towards a new understanding of individual potential. If you feel more, you can be more.

WEDŪ is a mindset rooted in the belief that every challenge ignites a spark of growth and change. We choose courage over comfort zone, adventure over apathy, hardcore over ho-hum.

WEDŪ is a community of people who believe that onward is the only option in the face of challenge, and that one person’s idea of fun is another’s definition of crazy.

WEDŪ is a content destination designed to provoke and equip people to embody an endurance lifestyle. THE FORWARD Podcast invites audiences into enlightening and down to earth conversations between Lance Armstrong and a myriad of personalities in entertainment, politics, business and beyond. Hosted by Lance with JB Hager, THEMOVE Podcast offers listeners a rare, insider’s perspective on the world’s most iconic cycling races, including the Tour de France and the Classics, as well as the broader endurance sports scene. These two Podcasts of WEDŪ will continue to evolve in 2018 and beyond.

WEDŪ is an organizer of events, the Texas HŪNDRED and Aspen FIFTY, that bring our ethos to life.

Above all, WEDŪ is a product of our people. When you grow, we grow. It belongs to every person who makes a conscious effort to continually question their boundaries, live a bit larger and learn from that process. Consider yourself officially invited.


Stay tuned for ongoing developments and the official launch of wedū.team in 2018.